Retrophilia: Cereal Killers

retrophilia (ret troh FEE lee uh) n. 1 An intense attraction for things of the past. 2 a weekly series for popsucker wherin the irrepressible Wootini reveals the horrors of the past to the present to avoid making the same mistakes in the future.
You know what's sad? When you buy a box of cereal that you loved as a kid and it tastes terrible. I like to blame it on General Mills changing the recipe, but I know deep down in my heart that to appreciate sugar-covered flakes of wheat and/or corn and/or rice, you simply must be a child. And behaving like a child doesn't count. Believe me, I know. I guess adult taste buds simply can't process that much artificial flavoring.
After the jump, I've got one wonderful ad, a creepy box and a cereal that sounds so disgusting I wish I could travel back in time to try it. Come see!

You've gotta appreciate the whole Carmen Miranda vibe going on with Toucan Sam in this ad from 1963. It takes a macho bird to be so comfortable with his masculinity to wear a tower of fruit on top of his head. I also love the "kids translation" of the cereal name into "OOT-fray OOPS-lay." Was Pig Latin that big with kids in the sixties? The description of "real fruit flavor in a sugar-crystalled oat cereal" is a little curious, though. What kind of fantastical magical process does the oat go through to become sugar-crystalled?

I'm seriously going to have nightmares about this bunny. Never mind the fact that the General Mills logo looks like it was drawn by a five-year-old or that the cereal looks about as appetizing as packing peanuts. That bunny is terrifying. I'm assuming that during the 50s, when this box was on store shelves, there was a corresponding TV commercial featuring stop motion animation of this creature, but the very idea of it moving around in twitchy, jerky motions just makes the horror ten times worse for me. Still, I love that back in the day, the toys that came in the box were totally awesome. An atomic submarine with five Polaris missiles? I'm so using that to shoot my brother's eye out!

Really? No, really? Freeze-dried chunks of strawberry ice cream in my cereal? Yikes. Looking past the horrific living ice cream man (as hard as that might be), I can actually see how someone at Kellogg's thought this was a good idea. I mean, back in 1965, kids were all into the freeze-dried astronaut food, right? So freeze-drying food was all the rage. And honestly, once you pour milk over it, I'm sure it just melts right in so you're basically eating Cheerios in strawberry milk. That's not so bad. But God, this box art just doesn't make it look appetizing at all. Wonder how many other flavors this came in? Chocolate would probably be pretty good. Although why they felt the need to be all "extreme" and spell Cream Crunch with K's instead of C's is beyond me.





