Oh my! Isn't this a little sexy for the '40s? At least, that's when I assume this ad is from. The whole "Buy US War Bonds" is the giveaway. But why are the GI's are having to bathe in the jungles and put up nets in the water so they don't get eaten by crocodiles while lathering up? The government can't afford showers? Of course, if I thought this is what the Army was actually like, then I'd enlist tomorrow!

I love that this is an ad targeted towards the housewives, gently reminding them that since they're sending lots of towels overseas to the soldiers, they won't find as much variety in their local stores. But at the same time, they're offering these housewives this titillating image of naked American GIs frolicking in the altogether! Scandalous! (Especially since the ad just reeks of homoeroticism!)

I know there's helpful housewife tips at the bottom on how to make your towels last longer and stay durable, but honestly, I can't take my eyes off the skin!