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Retrophilia: Suit Up

jumpsuitsm.jpg

retrophilia (ret troh FEE lee uh) n. 1 An intense attraction for things of the past. 2 a weekly series for popsucker wherin the irrepressible Wootini reveals the horrors of the past to the present to avoid making the same mistakes in the future.

Oh dear. Look at this poor fellow. He's styled very '70s, isn't he? The shaggy hair, full beard, gold chains and cheesy sunglasses. It's just all so very unfortunate.

But as bad as his head is, wait until you see what he's wearing after the jump!

jumpsuits.jpg

Yowza, right? Personally, I love the loop on the zipper the best. The whole look is a little bit fabulous.

But if this ad is from 1976, and Jump Suits Ltd. "began it all" seven years ago, that means people started wearing jumpsuits in 1969. That sounds about right. I'm a little surprised that jumpsuits remained popular enough to keep this company in business for seven years, and I'd love to know how much longer the trend kept them afloat.

I take issue with their claim that they make these jumpsuits in the "newest, most natural fabrics." Weren't these things legally required to be made of polyester? And I seriously can't believe that any single one of their styles would ever be considered "young, hip, light and sexy." This outfit is the least sexy thing I can think of this guy wearing. Okay, maybe not. Plaid might be worse. Or polka dots.

And I know that back in the day it was common for ads to request you to write in for dealer locations, but that fine print on this ad just makes me think that jumpsuits were sold on the DL. You know, like the shop keeps them in the back behind the curtain because they're embarrassed to have them out in the actual store proper!

2 Comments

motordog said:

Dr. Venture could make a bitchin' speedsuit out of that.

grrg said:

You know that Miuccia Prada sent jumpsuits for men down the runway in her Spring 2008 runway show, right? It's true! And I WANT ONE.

You know what else I want? Sexual intercourse with that model. I'd ask him to keep his sunglasses on while we did it.

And girls who like girls who like stuff!

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