Oh yeah, this is how you sell cars to women. Although in 1963, I suspect this is to get women to tell their husbands that this is the kind of car they want. Because that's how they rolled in 1963. And what's supremely awesome is that they rolled around in giant boats like this in the '60s, too! Seriously, if you look at the size chart in the bottom, these women have piled into the standard size Dodge. There's a compact model, of course, but who wants one of those? No, the true man has an enormous car like the "Big Custom 880" which is unfortunately still only coming soon. But just look at the size of it! You could live in it!

Yeah, the ad copy is a wee bit sexist, basically selling the car to women by saying how comfortable it is to sit in, with plenty of headroom for your big hairdos. And really, "housecoat comfortable?" That's the best way your admen could come up with to describe it? Sigh. And although they naturally get a little condescending towards the end there where they include the gearhead details on the car for the men, I guess we should appreciate that they never tried to point out you can get it in pretty colors like aqua, pink and lemon yellow. (Because you know that you can — it was the '60s, after all!)