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Retrophilia: Turn It Up

7upsm.jpg

retrophilia (ret troh FEE lee uh) n. 1 An intense attraction for things of the past. 2 a weekly series for popsucker wherin the irrepressible Wootini reveals the horrors of the past to the present to avoid making the same mistakes in the future.

One of the things I love most about advertisements is how everyone in them always seems to be having the time of their lives. Like if you buy their product, you too will be compelled to laugh and smile like an idiot and your life will finally have meaning. So why in the world is this guy grinning like an imbecile? Make the jump and find out!

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That's right, he's turning 7UP. I think he's turning 7UP, I really think so!

I am digging the glass bottles with the giant logos, although I'm a little wary of trying to sell soda as being part of a healthy lifestyle. I mean, technically, they're not saying that 7UP is actually healthy, but still...

I do love how they're trying to make it seem like if you drink 7UP, you'll just start laughing and having so much fun you won't know what to do with yourself. And you'll do it in a multicultural group of people who don't even look like they know each other let alone are friends. And is it just me, or do the two guys in the back look just a leeeetle bit too excited to see each other?

1 Comments

motordog said:

Is that one guy wearing lederhosen?

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And girls who like girls who like stuff!

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