Retrophilia: Hair Of The Future
retrophilia (ret troh FEE lee uh) n. 1 An intense attraction for things of the past. 2 a weekly series for popsucker wherin the irrepressible Wootini reveals the horrors of the past to the present to avoid making the same mistakes in the future.
It was 1969, so everything was being advertised as futuristic, no matter what it was. Even foul-tasting watery orangeish-flavored breakfast drink was being marketed as what the astronauts drank. But would you really want futuristic hair? Spoiler: This is not how people are wearing their hair in the future.
First my eye goes to the woman in her aluminum foil ensemble reclining and desperately trying to make it look like she's comfortable. Not likely. Then I notice the actual product itself, which has the most awesome artwork I've ever seen. I love the eyes and lips with the cap as some kind of hat. Very clever, and mod. But then I'm distracted by the bouffant of curls on the model in the final illustrative bubble. Wait, you wanted to look like that on purpose?
Yeah, okay, it was the sixties. Big hair was... um, big. But when you read what this product does, I'm a little grossed out. So you don't shampoo for a couple days, leaving your hair flat and lifeless? No problem. Just spray a little lektro set and the heat from your hair dryer will dry your hair back out and make it stand up again in just ten minutes! Um, okay...
... but wouldn't it be faster to just... I don't know... wash your damn hair?
Wootini
Posted to Hot Stuff, Retrophilia on 12 October 2009
· Comments (3)
Other stuff like this: advertisement, hair, lektro set, retrophilia, sixties
Isn't the outfit she is wearing the same one that the exotic snake dancer replicant wore in Blade Runner?
Ye Gods! She looks like a mannequin with a head hastily photoshopped on! Also, that last picture makes the woman look like a poodle. Seriously. That's puppy dog hair.
Gah...I feel gross if I don't wash my hair daily.