Retrophilia: Breakfast Of Champions

retrophilia (ret troh FEE lee uh) n. 1 An intense attraction for things of the past. 2 a weekly series for popsucker wherin the irrepressible Wootini reveals the horrors of the past to the present to avoid making the same mistakes in the future.
Oh sure, this cereal looks harmless enough. I mean, I guess it's a little creepy the way that King Vitamin is leering out at you as if to invite you into his sketchy lair. But aside from that unsavory character, if you make the jump, you'll see what's really wrong with this breakfast treat.

They claim that King Vitamin is fortified with 100% of your daily requirement of vitamins and iron, but if you look at the fine print there in the copy, it's the daily requirement for adults. Which, judging from this photo, is clearly too much for a small child.
Either that, or King Vitamin is pre-sweetened with crack cocaine.
(And I can't even imagine a time when seven measly cents was actually considered an amount of savings worthy of clipping a coupon to bring to the store!)






Well, I guess the good news is, the coupon has no printed expiration date. So, if you can find a box of King Vitamin for sale anywhere, you can still save $.07!