Retrophilia: Carpet Cleaning

retrophilia (ret troh FEE lee uh) n. 1 An intense attraction for things of the past. 2 a weekly series for popsucker wherin the irrepressible Wootini reveals the horrors of the past to the present to avoid making the same mistakes in the future.
This week, I present to you an ad from the '60s that doesn't really make any sense to me. And I'm not talking about the dress you can see a glimpse of in this clip. No, that's actually wicked fabulous. No, I'm talking about the carpet. Make the jump and you'll see what I mean...

Yeah. This would look great... in the living room.
It's funny to me that the copy talks about how boring most kitchen carpets are. I've personally never known anyone who had carpet in their kitchen. A small spot rug in front of the sink, maybe, but not wall-to-wall carpeting! Maybe this was a sixties thing?
And I can only imagine that you'd want it to be a very flat carpet so you can mop up all the spills. I don't care how easily Masland claims the spills can be cleaned up. Shag carpeting in the kitchen? Talk about form over function!
But like I said, that dress is fantastic, right?






I unfortunately bought a house with kitchen carpeting. We're in the process of putting in tile, because it's the stupidest idea ever.
At least it wasn't shag.
Not only the dress... The pose! The mysterious smile!
That kitchen is not simply a food preparation area. It's a celebration of orange and red and brown and, dare I say it? Yes. Mystery
Carpet in the kitchen is only a problem if you use it for cooking. Can't you tell from the photo that this woman is too elegant to be cooking? Obviously Masland understood that and that's why they're still a successful carpet brand.